Gaining traction on Instagram can seem like an uphill battle--if you don’t know these helpful tips. Here are some tried and true ways to increase traffic and attention to your IG profile.
Make your account public.
This is an obvious tip, but one that cannot be emphasized enough. If you want attention from the public, your account needs to be viewable by the public. People want to see your content before deciding to follow you, and your account will not show up on the Discover page if it is private.
Use relevant hashtags.
Use hashtags so that you show up on other areas of Instagram. People follow specific hashtags to get shown content that is relevant to them, and you want to target those demographics. Instagram will also recommend pages based on hashtags you use.
Post content consistently.
Make sure to post consistently so that your followers know when to expect your content. This will also help the algorithm see you as an active account. If you go for long periods without posting, then you might not pop up to the top of the timeline when you decide to start posting again.
Engage with other users.
Instagram favors engagement. The more you interact with other users, the more they will interact with you. With this back-and-forth interaction, your posts will start to crawl to the top of your follower’s timeline.
I would be lying if I told you that social media did not have a “pay to play” aspect. Brands and accounts that spend money on advertising to grow their following will grow faster than those that don’t. It is a simple algorithm that Instagram has in place to better user experience. Don’t try to beat it or work around it. Try and work with it, and you will be better off for it.
Growing your following on Instagram can take time, effort, and planning, but what part of growing your brand doesn’t? If you follow the tips above (and don’t fall into the trap of bought engagement), you will see your account reap the benefits.